When you buy products with the FAIRTRADE Mark, you support farmers and workers as they work to improve their lives and their communities.
The Mark means that the Fairtrade ingredients in the product have been produced by small-scale farmer organisations or plantations that meet Fairtrade social, economic and environmental standards.
The standards include protection of workers’ rights and the environment, payment of the Fairtrade Minimum Price and an additional Fairtrade Premium to invest in business or community projects.
Fairtrade works to benefit small-scale farmers and workers, who are among the most marginalized groups globally, through trade rather than aid to enable them to maintain their livelihoods and reach their potential.
For certain products, such as coffee, cocoa, cotton and rice, Fairtrade only certifies small-scale farmer organisations. Working through democratic organisations of small-scale farmers, Fairtrade offers rural families the stability of income which enables them to plan for the future.
For some products such as bananas, tea and flowers, Fairtrade also certifies plantations - companies that employ large numbers of workers on estates.